Branding is a way of identifying your business.
It is how your customers recognise and experience your business.
A strong brand is more than just a logo; it's reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.
Your brand is arguably one of your organisation's most important assets.
It gives your organisation an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.
When you create a logo one of the biggest decisions is selecting your brand’s colours.
Picking the right palette helps establish your identity better & adds versatility to your designs.
Colour choices also give your logo depth by forging a visual connection to your
company’s values & personality.
The right combination can visually communicate the feeling your company is projecting to consumers.